Digia Brand Style Guide

The elements of our brand's visual identity

 

LOGO

Our primary logo is a red square. It is the most important thing that identifies us. That is why this logo version should be used when ever possible. 

digia-logo-rgb

     The color of the logo is: 

PMS 186
C0 M100 Y90 K6
R195 G0 B0
#C30000

 

For secondary use, there is a black square logo as well as text logos.

 

digia_logotext_red_srgb     digia_logotext_black_srgb

 


How to use

Give the logo room to breathe and stand out. In materials the logo is usually placed at the right hand corner or at the center. 

The background can be solid color or an image but ensure proper readability. 

  • Do not crop or stretch the logo. If the logo doesn't fit or the size of the text goes too small, use text logo instead.
  • Do not change the color of the logo.
  • Don't add effect or other images/symbols on top of the logo.
  • Don't rotate the logo.

 


TYPOGRAPHY

Our main font is Poppins. It is a free Google font that can be downloaded online.

 

Download Poppins 

 

Poppins 

Regular

0123456789 
abcdefghijklmnopqrstuvwxyzåäö
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ

Bold

0123456789 
abcdefghijklmnopqrstuvwxyzåäö
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ

 

The backup font is Trebuchet. It should be used only when the primary font is not available.

 

Trebuchet 

Regular

0123456789 
abcdefghijklmnopqrstuvwxyzåäö
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ

Bold

0123456789 
abcdefghijklmnopqrstuvwxyzåäö
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ

 

 


COLORS

Our color palette will be updated more in the beginning 2022.

Red is our signature color.

 

Digia logo red

#C30000

PMS 186
C0 M100 Y90 K6
R195 G0 B0

 

Primary red

#f53838

 

 

Turquoise

#00AFBE

C75 M5 Y25 K0
R0 G175 B190

 


OTHER VISUAL ELEMENTS

Icons

Our icon style is simple and monochromatic. We use primarily Remix Open Source icon library that is available online.

Remix icon gallery

Buttons

We use fully rounded corners in our buttons to soften the look of our sharp edged logo.

Example 1

Example 2

Images

We want our images to be genuine and a have a little rough edge to them. They should have a warm spirit and be visually bold. A pop of red is recommended. 

IMAGES FOR MEDIA USE