The elements of our brand's visual identity
Brand Assets
Our primary logo is a red square. It is the most important thing that identifies us. That is why this logo version should be used when ever possible.
The color of the logo is:
PMS 186
C0 M100 Y90 K6
R195 G0 B0
#C30000
For secondary use, there is a black square logo as well as text logos.
Give the logo room to breathe and stand out. In materials the logo is usually placed at the right hand corner or at the center.
The background can be solid color or an image but ensure proper readability.
For print
For secondary use: Text logos
Our main font is Poppins. It is a free Google font that can be downloaded online.
Poppins
Regular |
0123456789 |
Bold |
0123456789 |
The backup font is Trebuchet. It should be used only when the primary font is not available.
Trebuchet
Regular |
0123456789 |
Bold |
0123456789 |
Our color palette will be updated more in the beginning 2022.
Red is our signature color.
Digia logo red
#C30000
PMS 186
C0 M100 Y90 K6
R195 G0 B0
Primary red
#f53838
Turquoise
#00AFBE
C75 M5 Y25 K0
R0 G175 B190
Our icon style is simple and monochromatic. We use primarily Remix Open Source icon library that is available online.
We use fully rounded corners in our buttons to soften the look of our sharp edged logo.
Example 1
Example 2
We want our images to be genuine and a have a little rough edge to them. They should have a warm spirit and be visually bold. A pop of red is recommended.